A voice over is a form of communication in itself. It also gets from idea to finished audio thanks to communication. The better the voice over communication is throughout the project, the better the final audio will reach its audience.
We’ve identified three key areas where communication matters most.
1. Give clear instructions to your voice over artist
Whether it’s a radio commercial, an explainer video or a series of automated phone prompts, the artist needs instructions before recording starts. They need to know what you, the client, want. Here are some good questions to answer:
- What tone do you want? Upbeat and youthful, somber and smooth, mature or educational?
- Do you prefer a male or female voice, or do you have no preference?
- How should the finished project be delivered to you?
- Do you have any other instructions, such as pronunciations or a reference recording?
The more detail you provide, the easier it is for the artist and studio crew to deliver what you expect. A clear creative brief also saves time, because everyone knows the tone, audience and deliverables from the start. Vague instructions often lead to extra revisions. That isn’t entirely on you, though. Your studio should make sure you know which questions to answer, and it should listen to your answers. Paying attention to those details is key.
2. Choose a studio that communicates well
On Air strives for clear, professional communication with every client. You should know how we will work on and complete your project. That includes scripting, voice selection, production and deliverables, all mapped out within a timeline.
Be cautious if a studio is slow to answer emails or calls, or if it gives unclear answers. A good studio is respectful, professional and a strong communicator. After all, how can you trust a team to communicate your message if it can’t communicate with you first?
[Image: the same photo, or a second photo of two people at a table reviewing a script. Alt text: “Client and producer discussing a voice over script”]
3. Communicate clearly with your audience
Finally, the finished project should be a sample of clear, engaging communication. Once the discussions end and the work is done, the recording itself must speak to the people who hear it.
Messages on hold, phone greetings, commercials, online audio and video narration are all powerful ways to reach your audience. When they are carefully written, professionally voiced and well produced, they do exactly that.
Start the conversation
Ready to get started? Browse our voice talent to hear samples, or reach out to us here to talk about your project.
