Audio streaming is one of the most popular ways people listen to music. Services like Spotify and YouTube Music, digital radio stations and podcasts have created new advertising opportunities. Like traditional radio, streaming audio ads let you reach listeners of these services. This form of digital audio advertising is growing quickly, and it is worth a look.
Switching from radio to streaming audio ads
As more people stream, many companies are moving some of their budget from radio to streaming audio ads. Radio still has real strengths. Even so, many listeners have shifted to streaming, and that creates strong opportunities on popular platforms.
The price of a radio ad depends on the time of day. Morning show and afternoon drive slots are the most popular, so they cost the most. With streaming audio ads, you often pay one price and reach your audience throughout the day. You can also target by when people listen and on any device.
Streaming giants like Spotify have hundreds of millions of users worldwide. As a result, they can offer geographic targeting with both audio and visual ads.
Benefits of advertising on streaming services
We’ve touched on a few advantages already. Here are the main benefits of this type of digital audio advertising:
- Growing audience: streaming keeps expanding its listener base.
- Precise targeting: you can target by demographics and location.
- Flexible budgeting: campaigns are cost-effective and simple to budget.
- Less clutter: you may face fewer competing advertisers than on crowded radio breaks.
- New reach: you can reach people who don’t listen to the radio.
- Diversified marketing: you can spread your advertising across more channels.
- Clear next step: many audio ads can include a clickable call to action that sends listeners to your website.
Every streaming service handles ad types, opportunities and pricing differently. Since this way of listening keeps growing, consider where streaming audio ads fit in your long-term marketing plan.
Creating professional streaming audio ads
Streaming services usually sell ads in timed spots of 15, 30 and 60 seconds, just like radio. Therefore, a compelling, professional ad is essential for reaching listeners. That is where we can help.
On Air provides commercial recording for streaming audio ads. First, we work with you to define your company’s voice, key selling points and target audience. Next, one of our professional writers crafts a script that speaks to your listeners. Then a professional voice over artist voices your spot. Finally, we produce it from the script you approved, with voice over, background music and any sound effects.
A well-written, well-produced audio ad sparks the listener’s imagination, so they take the next step and contact your company. We can help you stand out on streaming services and make the most of this fast-growing opportunity.
Contact us to learn more!
