Informative, entertaining and even clever videos can promote your business very effectively online. Viewers can watch with a click and easily share your video on social media or by email. You can use videos to introduce your company on your website or to promote a new product in your email campaigns.
If you’ve decided to produce an explainer video, a YouTube commercial or another marketing video, the narration can make or break it. Here is why you need a professional voice over for online videos.
1. DIY voice overs never sound as good as a professional voice over
Reading a script into a microphone seems easy, so why pay someone else to do it? Compare an amateur recording with a professional voice over, and you will be astounded by the difference.
There is much more to it than reciting lines. Voice over artists have years of experience, and like any skill, it takes practice to perfect. As a result, they deliver narration that is compelling, engaging and truly professional.
They make your script come alive and enhance your brand. They also deliver your message in a way an amateur simply cannot.
2. Give your video a human touch
The voice in your video gives your story a human touch that customers can relate to. A professional voice artist can make your audience feel excited, happy, entertained or even reflective.
You could use AI-generated voices, try a DIY recording or skip the voice entirely. However, you would lose the relatable touch your audience needs to respond to your message. Synthetic voices have improved, but they still struggle with natural emotion and timing.
A professional knows when to add emotion. They use highs and lows and well-placed pauses, and they give your story a natural flow.
3. Quality showcases quality
Just like any part of your business, poor quality sends a message. If you put it out there, customers may assume your products are cheap and your service won’t be great either. You need to show them how great your business is.
Give them the best first impression with high-quality, professionally produced voice overs and audio. Marketers will tell you that a professional voice makes a big difference in how a video turns out and how it performs online. In other words, use the best bait, and you’ll catch more fish.
4. A professional voice over is more affordable than you think
Investing in a professional voice over will not break the bank. In fact, you may be pleased at how reasonable the price can be.
We have a large, varied talent bank and can help you find a voice that fits your budget and suits your project. Browse and listen to our voice talent here. Taking your online video from a 6 to a 10 is well worth the investment.
If your project goes beyond a single video, we also offer corporate audio production to keep your sound consistent across every channel.
Ready to start your video project?
We’d love to chat with you about your online video project. Contact us to get the process started!
