Professional on hold messaging keeps callers engaged, while homemade messaging is a recipe for disaster. First, a caller on hold is already disappointed that you can’t serve them right away. Even worse, an angry customer with a complaint will only get angrier. If they then hear an amateur recording, you risk losing both the call and the customer.
Problems with homemade on hold messaging
To avoid an unprofessional recording, many businesses play a local radio station instead. However, that choice creates new problems.
- Legal risk: because copyright protects radio content, rebroadcasting it on hold can break copyright and licensing rules.
- Extra costs: as a result, you may owe royalties or licensing fees.
- Competitor ads: meanwhile, your competitors might advertise on that station.
So do you want annoyed customers listening to your competitors’ ads? Instead, shouldn’t they hear good content about your business?
Benefits of professional on hold messaging
Nobody wants to hear a poorly written, amateur recording. Fortunately, a professional on hold messaging company offers four clear benefits.
1. Professional writers
First, professional writers get to know your business. They know how to share your message in the most attractive way. Because they write this kind of content for a living, they educate, entertain and impress your callers. In short, their job is to turn unsure callers into real customers.
2. Professional voice talent and production
Next, professional voice over talent and audio production bring your script to life. For example, a recording made at your office desk often picks up background noise. By contrast, we record your message in a state-of-the-art studio, and the difference is stark.
We also add music, sound effects and other production elements. In addition, we handle all music licensing. As a result, your callers hear your professionalism, and it might convince them to hang in there a little longer.
3. Management and frequent updates
Third, professional management keeps your message current. For instance, you can update product details, hours, location, web address, special offers and events as often as you need. That way, callers always hear the right information. After all, you don’t want to be the company wishing everyone a Merry Christmas in July.
4. Up-to-date technology
Finally, modern technology delivers your message. Today’s digital players are user friendly and offer high sound quality. They also send audio over the internet or your network. Best of all, they make updates easy. Learn more about our message on hold and IVR options.
On hold messaging with On Air
On Air Audio Studios is passionate about making your message informative, engaging and professional. Our goal is to turn your callers into customers. To do that, we offer creative script development, experienced voice over talent, professional audio production and on hold messaging equipment.
Let’s put an end to homemade on hold messaging. Instead, share the best parts of your business with your callers. Contact On Air to create a professional on hold message for your business.
