The main purpose of an explainer video is to explain something you offer. You might show how a product works or how a service benefits your customers. Either way, online explainer videos are a very effective marketing tool.
When you pair your video with professional voice over narration, the message lands even better. Here are the main benefits of explainer videos for your business.
1. Improve your search engine optimization
Web users like video, and search engines notice what users engage with. Pages with video often hold visitors longer, and that is a positive signal for your site. A page made up of plain text blocks, with no visuals and no optimization, has a harder time standing out.
You can also host your video on a third-party channel such as YouTube, Vimeo or Instagram. Use descriptions rich in keywords and phrases. As a result, your video can reach the first page of search results, even when your website does not rank for that search. Video is a great way to strengthen organic SEO.
2. Increase web traffic
Good search results are only part of the picture. Explainer videos also pull users off social channels like Facebook, X and Instagram and send them to your website.
Once visitors arrive, an engaging video explains your products and services quickly. They stay on your site longer, and they may even decide to buy sooner.
3. Help customers understand your products or services
Once a consumer is interested enough to investigate your business, give them something engaging to watch. A video can educate them far more effectively than pages of text.
People retain information better when they can see and hear it, and an explainer video does both. With the right voice over narration, it becomes even more effective. When customers understand your goals and how you can help them, they are more likely to buy.
4. Expand word-of-mouth marketing
An explainer video is an easily shareable marketing tool. You can email it to clients, show it in sales pitches or post it across social media.
When people like it, they share it on their own channels. They may reference it in blogs, email it to colleagues or text it to a friend. In short, video is great for digital word-of-mouth marketing.
5. Strengthen your brand
An explainer video showcases your company’s personality and enhances your brand. On Air can help you choose a voice over artist who matches your brand voice and delivers your message effectively.
Your videos also help customers learn about your business and build trust in your services. Seeing a video and hearing a friendly, professional voice helps customers connect with your brand in a way plain text cannot.
Get the most from your explainer video
If you’re looking for a professional voice for your explainer videos, contact On Air. We have a vast voice talent pool, and we can help you find a voice over artist who suits your needs and your brand.
Learn more about why you should use professional voice overs for your online videos.
