You know your business inside and out. You know what makes your products and services special, and you have plenty of things you’d like customers to know. So why is it sometimes so difficult to put those ideas into words?
Writing marketing copy can be surprisingly challenging, especially when you’re trying to explain what your business does in a way that captures people’s attention. Finding the time, choosing the right words and knowing what information to include can quickly turn a simple writing task into a frustrating one.
When it comes to audio marketing, there’s another consideration: your message needs to sound just as good as it reads.
Here are three reasons writing your own marketing copy can be difficult, and how a professional writer can help.
1. You’re Too Close to Your Business
You know your business better than anyone. But that can actually make writing about it more difficult.
What seems perfectly clear to you might not make sense to someone unfamiliar with your industry. You may use terminology your customers don’t recognize, overlook important details or struggle to decide which features and benefits deserve the most attention.
Sometimes, you simply need an outside perspective.
A professional writer can look at your business through your customers’ eyes, helping identify what matters most to your target audience. They can take your ideas, ask the right questions and turn your knowledge into clear, engaging marketing copy that connects with the people you want to reach.
2. You’re Writing for the Page, Not the Ear
Writing something people will read is very different from writing something they will hear.
For audio projects such as message-on-hold recordings, IVR prompts and radio or digital advertisements, your words need to sound natural when spoken aloud.
Long sentences, complicated terminology and too much information can make an audio message difficult to follow. Listeners can’t go back and reread something they missed, so your message needs to be clear, conversational and easy to understand the first time around.
There’s also the challenge of working within a specific time limit. A 30-second advertisement or a short telephone greeting doesn’t leave much room for unnecessary words.
A writer experienced in audio scripting knows how to get to the point, create a natural flow and make every word count. The result is a message that sounds like a conversation rather than someone reading from a page.
3. You’re Simply Too Busy
Running a business means juggling a lot of responsibilities. Between looking after customers, managing employees, handling daily operations and planning for the future, writing marketing copy can easily fall to the bottom of your to-do list.
And when you finally find the time, it may be squeezed between a dozen other tasks.
Working with a professional writer takes that responsibility off your plate. By learning about your business, your audience and what you want to accomplish, they can help shape your ideas into a message that communicates exactly what you need it to.
You provide the knowledge and direction. They help find the words.
Let On Air Help You Find the Right Words
Whether you need a message-on-hold script, or IVR telephone prompts, the right words make a difference.
At On Air Audio Services, we can help develop your script, find the right voice and produce professional audio that brings your message to life.
You don’t have to figure out every word on your own. Tell us what you’re trying to say, and we’ll help you say it.
