Getting a professional writer to write what you MEAN to say isn’t all that uncommon. After all, Hallmark is still in business and they have been doing it for years! Yes you can do your own on hold, radio or voice over scripting for your project, but professional copywriting means your script is tighter, cleaner and more effective. An investment in professional writing is a relatively small one, especially when compared to the big benefits for your business.
Your message on hold voice over script presents you with a unique opportunity. With a radio ad, you get 30 seconds to get your message out there. With on hold messaging, you have upwards of six minutes, with a captive audience. This allows you to expand your message, and target specific areas of your business. You can contribute to your branding, discuss specific sales or promotions, or even just entertain with interesting trivia. Best of all, when you co-op the cost of your message with your suppliers in exchange for highlighting their products, your on hold message will cost you even less. It’s seven radio ads for the price of one, with an audience that you can be sure is listening. Your professional on hold script is a key part of your marketing strategy, so why wouldn’t you trust it to a professional writer?
In today’s internet market, content is king. To attract the right people to your website you need SEO or Search Engine Optimization. This is the process of making your website easy to find by using relevant keywords that will pop up most frequently when someone does a search for the services you offer on the internet. That means your website has to have the correct copy, with fully optimized keywords occurring naturally in the content. A professional web copy writer from On Air gives you that competitive edge by providing content that will take you to the top of search engine lists, and increase traffic to your website.
We’ve all heard the radio ads where the owner of So and So’s Automart does his own commercials, and we have all switched the dial as soon as we heard it. Why? Well, there is the lack of creativity, no professional angle, nothing specific to catch the ear of the listener. If you want to grab the attention of the listening audience, you need professional scriptwriting for your radio ads. You have 30 seconds, and 30 seconds only to make an impression. You need sharp, concise creative radio ad copy to stand out in the crowd. On Air has been writing award winning radio ads for over 25 years, and we are ready to put that experience to work for you.
On Air has provided voice over script writing and copywriting for national clients. We understand your audio scripting and copywriting needs, and we have the talent and technology to help you expand your market and your business. At On Air, we make everything sound better…even on paper. Click HERE to get started.
The origin of the phrase 'to put someone on hold' was Alexander Graham Bell handing over his telephone instrument to his partner Mr. Watson and saying, "here, hold this".