On Air Blog

Why is writing my own marketing so painful?

Published on August 03, 2021 by Bruce

Writing content for your business marketing can be challenging. Sometimes you’re not sure what you want to say, or if you have an idea, you don’t know how to say it. Often enough, as a small business owner, it’s hard to make writing for your marketing a priority.

On Air offers professional copy writing services. Whether you need content for your message on hold, phone system prompts, or for a 30-second digital advertisement, we can help. Here are some reasons why writing for your own business marketing can be challenging.

 

You’re too close to the business

Sometimes what you want to say makes perfect sense to you, but it isn’t easy to convey it to those outside the business. It could be that you have a different view of your business than your audience. Or that you need help explaining things about your business in a way that people outside of your industry would understand. Or in a manner that they would be interested in.

A professional writer can help you tell your story in a way that will best relate to your target audience. As an outsider, they can get a different perspective of your business and help you write clear, compelling, and engaging marketing copy for your target demographic.

 

You’re writing for print, not for the ear

Writing marketing copy for an audio message is very different than writing it for someone to read. It must be clear, concise, and conversational. You might have several points that you want to get across, but if you’re not writing for it to be heard, those points might get lost.

Plus, when writing for audio marketing, there is almost always a time limit. A 30-second ad spot, or even a shorter message on hold prompt, is only a few sentences on the page. A professional writer can help you get your message across using fewer words in a way that will reach listeners. Natural-sounding language that’s to the point and engaging will bring listeners in. Writing for the ear is a practiced skill and something On Air can help you with.

 

You’re too busy

Small and medium business owners are often wearing many hats when it comes to running their businesses. You’re busy and providing scripting or content for your audio recordings can quickly get bumped low on your priority list. On the other hand, if you do find time to write your marketing copy, it might be distracted time.

Leave it to us. Our experienced and professional content writers can focus on your project and make it a priority. While you take care of higher priority tasks, we’ll write your marketing copy. After learning about your business, we’ll know how to objectively and successfully share your message with your target audience.

Contact us to get started!


Did you know?

94% of all marketing budgets are spent on urging a customer to call, while only 6% is spent on handling the call once it is received.