If your English speaking Canadian company wants to expand to a national market, it might be time to brush up on your French.
Canada is a bilingual nation and about 23 percent of the national market speaks French. According to Statistics Canada, approximately 7.3 million people reported French as their mother tongue in Canada and 7.9 million spoke French at home at least on a regular basis. The same statistics showed that not all French-speaking Canadians live in Quebec. Close to 10 million people throughout Canada said they can speak French and over 1 million people who live outside of Quebec speak it as their main language. That is a large demographic and a valuable customer base you don’t want to miss out on.
When one of those 7.3 million French-speaking Canadians calls your business, they’ll be pleased to hear a greeting, receive information or customer service in their own language. You’ll be pleased when these inquiring callers turn into happy customers. Having bilingual phone prompts and a bilingual message on hold will help your business expand to this valuable part of the Canadian market.
For federally-operated organizations like the post office or a national park, providing communication and content in both French and English is required according to federal law. Privately owned companies do not have to be compliant to the same regulations, but if they are a national company, they will more effectively connect with their French-speaking customers by offering their services in both national languages.
French Canadians are proud of their heritage and their language. They will appreciate businesses that make an effort to serve them in their native tongue. It shows a commitment to high quality customer service for all Canadians. You might find that your customer base increases which will result in higher profits for your business.
On Air provides professional and certified bilingual voice over services including bilingual messages on hold, phone prompts and other recordings. Our pool of voice over professionals includes Quebecois and Parisian French voice talent as well as French language translation.
French is a widely spoken language in Canada and around the world and it’s important your bilingual phone recordings are spoken in the correct dialect of the customers you are serving. Even within Canada, dialects can differ from regions in Quebec, eastern coastal provinces and other areas of Canada. If you want to target a specific region, you can trust that On Air’s bilingual voice over talent understands the dialect and idioms of the area you’re trying to reach.
We also offer professional French translation services, ensuring the translation is effective to reach a specific region or dialect. If your bilingual phone prompts are produced using poorly translated French, it will damage the customer experience and can be bad for your business. On Air’s translation services are accurate and will help your company provide good customer service from the first second they’re on the line.
Give your callers an incredible first impression of your company, in both French and English. On Air will help you expand your market with professional bilingual voice over services.
When left in silence on hold, about 60% of callers will hang up.
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