On Air Blog

Communication is at the centre of successful voice-overs

Published on March 03, 2020 by Bruce

A voice-over in itself is a form of communication. How it got from an idea to a piece of produced audio is all thanks to communication. The better the communication is throughout the process of creating the voice over, the better that bit of audio is going to reach its audience.

We’ve nailed down three key areas where communication is key:

 

Clear instructions for voice-over artists.

Whether it’s a radio commercial, explainer video, or a series of automated phone prompts, the voice-over talent receives instructions before they start recording. They need to know what you, the client, want. Here are some good questions to answer when giving instructions for a voice over project:

• What type of tone do you want? Upbeat and youthful, somber and smooth, mature or educational?
• Male or female, or do you have a preference?
• How will your project be delivered to you once complete?
• Do you have any other instructions?

The more details you provide, the easier it is for the voice over artist and studio crew to deliver what you asked for and expected. With vague communication, your audio will be sent back for more revisions than necessary. That is not entirely on you. Your recording studio needs to make sure that you know what questions to answer, and they need to listen to the answers. Paying attention to all those details is key.

 

Good communication with your recording studio.

On Air strives to have clear and professional communication with all our clients. You should know the process of how we will work on and complete your project. That includes scripting, voice selection, production, and deliverables – all marked out within a timeline.

If you’re working with a recording studio that is slow to respond to your emails or calls and isn’t giving clear answers to your questions, it could be a bad sign. They should be respectful, professional, and strong communicators. How can you trust them to communicate your message if they are unable to communicate with you first?

 

Clear communication with your target audience through your final project.

Finally, the finished project itself should be a sample of clear and engaging communication. After all the discussions have happened, and the work is complete, that recording itself is responsible for communicating effectively to those who hear it. Messages on hold, phone greetings, commercial recordings, online audio, and video narrations can all be powerful tools for reaching your target audience. When carefully crafted, professionally voiced, and produced, they should do just that.

Let’s get that communication started. Reach out to us here.

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