Obviously, the main purpose of having an explainer video for your business is to explain something you offer. Whether you’re explaining how a product works or how a service can benefit your customers, online explainer videos can be a very effective marketing tool. When produced well with professional voice over narration to successfully deliver your message, your explainer videos can help you grow your business. Here are some of the main benefits of online videos:
Web users like video and so does Google. Websites that contain no video, little images and boring block text that hasn’t been optimized for search engine results do not rank as high on Google search results. Plus, hosting these videos on a third-party channel like YouTube, Vimeo or Instagram using descriptions rich with keywords and phrases can help your videos appear on the first page of search engine results, even when your website does not for that specific search. Video is a great way to enhance organic SEO.
In addition to good search engine results, explainer videos are great for attracting users off social media channels like Facebook, Twitter and Instagram and getting them to click through to your website. When visitors do arrive on your website, having an engaging video that quickly explains your products and services will keep them on the site longer and might even help them make a quicker purchasing decision.
Once you’ve generated enough interest for a consumer to investigate your business, giving them an interesting video to watch to educate them fully on your products and services can be far more effective than giving them pages of text to read. People retain information better if they can see and hear it. An explainer video does both, and with the right voice over narration, it can be very effective. Plus, when your customers have a better understanding of your objectives and how your business can benefit them, you are more likely to make a sale.
Your explainer video can become a piece of easily sharable marketing tool. You can email it to clients, show it as part of your in-person sales pitches or post it all over social media. When people like it, they will share it on their own social media sites, reference it in their blogs, email it to colleagues or even text it over to a friend. Videos are easily sharable and great for digital word-of-mouth marketing.
An explainer video can help showcase your company’s personality and enhance its brand. On Air can help you choose a voice over artist that will match your businesses brand voice and most effectively deliver your message. Your videos can help customers learn more about your business, gain a sense of trust in you and the services offered. Seeing and interacting with video, and hearing a friendly, professional voice, will help customers connect with your brand in a way that regular text marketing cannot.
If you’re looking for a professional voice for your explainer videos, contact On Air. We have a vast voice talent pool and can help you find a voice over artist that will best suit your needs and your brand.
Learn more about why you should use professional voice overs for your online videos.
The origin of the phrase 'to put someone on hold' was Alexander Graham Bell handing over his telephone instrument to his partner Mr. Watson and saying, "here, hold this".