On Air Blog

Are voice overs changing with market trends?

Published on June 25, 2019 by Bruce

Professional voice overs can be a great benefit to your business. Professionally voiced and produced audio can include your messages on hold, IVR Phone Prompts, radio and television commercials, marketing videos, podcasts, e-learning and web audio. Voice overs have played a major role in marketing businesses, and just like anything to do with marketing, voice overs change with the times.

Here are some trends we are seeing:

 

Authenticity is becoming more important.

Extremely energetic, perfectly (or sometimes overly) pronounced voice overs have been used for decades. If you’re not sure what we mean, think about an upbeat advertisement on the radio for a furniture sale or an upcoming concert. It’s upbeat and catchy but might be lacking true human connection.

While there are still instances where that type of voice over is effective, most video and ad campaigns are using voice overs that are more authentic. Video and ad voice overs that sound real, can appeal to emotions and help consumers connect with your products or services. Voice overs are becoming more conversational and consumers are responding.

 

Bilingual or multilingual voice overs.

English is the most popular language for voice overs in Canada, but we are getting more requests for other languages here at On Air. Bilingual voice over services are popular, with Canadian businesses reaching out to the vast French-Canadian market through their automated telephone voice prompts and messages on hold. In addition to bilingual or multilingual voice overs, more companies are using English voice overs with specific accents like a British or Australian accents.  

 

Voices that appeal to a younger audience.

Millennials make up a huge percentage of the consumer market. In fact, there are more than 1.8 billion people in this trendsetting, generation globally. Businesses are tailoring their voice overs to connect with this extremely large consumer population. While the actual age of the voice over artist doesn’t matter, having the ability to appeal to this large group of consumers can be advantageous. If you’re looking to connect with millennials, On Air can help you choose a voice over artist that will be a good match.

 

Robotic voices are second to a real person.

We might hear the voices of Siri or Alexa daily, but when it comes to marketing, a real voice will always trump a robotic one. Voice activated technology might be common in some applications but providing a human touch will help you connect emotionally with customers. This is something a robot can’t do.

Interested in finding a professional authentic voice over for your next project? Browse our pool of voice talent!


Did you know?

At least half of the world’s population are bilingual or plurilingual