As a small business owner, you don’t have a massive marketing budget and large-scale advertising campaigns are out of the question. There are still ways to get your message out there effectively and affordably.
The most basic kind of marketing is when you target your marketing efforts to a small group and hope that small group will spread your message, instead of launching a message to a more expansive audience. This type of marketing uses less traditional methods and relies more on word of mouth. The whole idea is to have people in your smaller targeted group recommend your products and services to others. When done right, it can be very effective.
Here are 5 effective foundational marketing ideas for your small business:
This is by-far the most effective marketing tool your business has to spread its message. It could take some time to really build momentum, but now is as good a time as any to get started. Start by simply asking your customers to personally recommend your products and services to their immediate sphere of contacts. If they are happy with your business, they will be happy to help you. You can even offer incentives for recommendations like a discount on your services or a gift with their next purchase.
Building relationships is the key to your business’ success. Engaging with your local community is a great way to both build relationships and get your name out to your local customers. Consider sponsoring a charity fundraiser, donating your products or services at a silent auction, attending a festival or event with a booth and hand-outs for participants. Even if you don’t get a customer directly from doing this, it is an effective way to get your brand out to your local community.
Having a professionally produced message on hold is a fantastic way to market to your inbound callers. Putting a customer on hold isn’t ideal, but having them wait in silence is a sales killer. On average, callers who hear information and music stay on hold 3 minutes longer than callers who hear only silence. Getting those customers to call your business is hard work, use professionally voiced and produced on hold messaging to keep them. Plus, wouldn’t you rather be promoting your product and services on the phone while they wait? Learn more about cost-effective marketing with on hold messaging.
If you haven’t already, create Facebook and Twitter pages and invest in a small paid advertising campaign to attract your initial group of followers. You can really hone in on specific target demographics through this effective and affordable advertising. Once you have a group of followers, continue to keep them engaged with your business with regular posts, content sharing and special offers.
Joining a local networking or business-to-business group and your local chamber of commerce can be very beneficial. This will allow you to make connections with other businesses that might relate to your area of expertise and look for creative ways to promote each other to your customers. For example, as a professional recording studio that produces on hold messages and telephone prompts, it would make sense for us to join forces with companies that require those voice solutions. By partnering with companies like telecommunication providers, VOIP providers, speech application and similar businesses, we can help leverage each other by exchanging services, offering promotions and recommendations.
For more information about on hold marketing and how you can promote your product or services on the phone, contact On Air!
The origin of the phrase 'to put someone on hold' was Alexander Graham Bell handing over his telephone instrument to his partner Mr. Watson and saying, "here, hold this".